For most businesses the success of an Internet Marketing campaign comes down to whether you are getting a good return for your investment.
At First Exact, ROI tracking is an important element of any campaign - not just for you to measure our performance but as a learning tool in improving the efficiency of our campaign.
Once key performance indicators (such as cost per enquiry, cost per completion) are established we will product weekly reports detailing current and historical ROI for each lead or marketing source across web, TV, radio, print and email.
Continual monitoring of ROI can give you the ammunition needed to negotiate with suppliers (if the ROI is not what you need) and allows A2B testing and tweaking of lead sources to get the right result.
This kind of analysis can provide the momentum for your company to move forward quickly, to see what works and what doesn't almost immediately and get the most out of all your marketing.
With relation to Internet Marketing specifically it can allow you to make savings by turning off or revisiting poorer performing areas and channel money into more profitable areas.