Any business looking to make money online will need to consider Search Engine Optimisation at some stage. Gone are the days when SEO was a “black art” – now it’s one of the important considerations for earning money online and a highly strategic and analytical process which can give you high rankings on the biggest search engines and drive highly targeted traffic to your site.
Put simply, SEO is what is done to maximise the performance of your website in the search engines for certain target keywords or phrases in the natural search listings (as opposed to “paid for” links such as Google Adwords).
While you are unlikely to achieve natural search listings without spending any money, it’s still a more effective and cheaper way of getting traffic than pay per click (PPC).
By strategically targeting sector-specific sites you can be incredibly focused in your marketing, far more so than traditional advertising or marketing methods.
Some companies keep their methods of SEO close to their chests – at FirstExact we like to put you in control by being clear about our methodology and have we intend to achieve our results and, as with all our services, we can provide training for your staff in this area to ensure ongoing development of your off-page SEO work after our contract is completed.
Our results in this area speak for themselves – we have achieved several page 1 rankings on Google for competitive, worthwhile (and realistic!) search terms for a number of clients.
SEO is traditionally divided into two areas: off-page SEO and on-page SEO. Both are necessary for a successful SEO campaign.
SEO is traditionally divided into two areas: off-page SEO and on-page SEO.
Both are necessary for a successful SEO campaign.
Find out more about Off-Page SEO
Find out more about On-Page SEO