On Page Search Engine Optimisation
On-page SEO is the work done on your website pages to improve your natural search listings for targeted keywords. Good on-page SEO always starts with exhaustive keyword research.
We work with you over time to understand your business, your industry and most importantly your customers so that we can build a comprehensive keyword list.
At First Exact we research keywords to the n-th degree making sure we have discovered all your main search terms and any derivatives, as well as all common spelling mistakes.
We also feed this information into our any PPC (pay-per-click) work that we undertake, allowing us to refine your PPC campaign even further.
On Page Natural Listings Optimisation
Once we have our key phrases we then make sure that all the meta-data (information that is contained within the code of the page and not visible in a normal online experience) including meta tags, meta description and page titles are correctly optimised for those key phrases.
Even more importantly, we ensure that the page content ie all the writing on each page is written in an optimised way. This usually involves employing a specialist copywriter who can ensure the relevant keyword density, relevancy and originality of content (duplicate content is penalised by search engines).