Lead generation is a major part of the online marketing mix – it’s not just about getting people to look at your site, it’s about attracting visitors to your site who are likely to convert to customers.
Marketing may sometimes seem like a case of “if you throw enough out there some of it is bound to stick” – it doesn’t have to be like that.
By working with specialists like First Exact you can attract “hot leads” to your site so that a higher percentage of your visitors convert – leading to extra sales AND a more efficient use of your marketing budget.
There are a variety of ways in which this can be achieved:
1. Targeted landing pages
By creating individual landing page designs for each keyword category in your pay per click campaign you ensure every visitor is more relevant.
2. Professional copy
Using a professional copywriter to create targeted copy for landing pages, emails and contact reminders allows you to communicate directly with a focused customer group and tailor your message around a particular product or service, again increasing the relevance of your communication.
3. Third Party Sites
While it’s possible to generate your own enquiries, it may be beneficial to work with third party websites that address the needs, desires and personalities of your customers in a different way. These websites may communicate more directly with your potential customers than your own efforts and create “hot” leads for you to act on.
At First Exact we work with you to build and maintain landing pages, manage the copywriting process and negotiate and manage the relationship with third party lead generators.
We work to ensure a good ROI, by putting in place a third party lead generation returns policy, ensuring that there is quality control with the leads that are generated for you.
We have located and managed several third party lead generators in the financial and insurance sector including telemarketing, lifestyle surveys, off-shore call centres, direct marketing, opt-in lists and databases.
We have also managed the returns system of several third party lead generators simultaneously. Plus our service doesn’t stop when your contract ends – we can train your staff to manage the lead generation process so that you can carry on generating successful leads and continue to grow your campaign even after we’ve gone. To talk to us about any aspect of SEO email us now: