First Exact recognises that e-mail is a powerful communications tool, which can develop relationships with not only existing customers, but prospective business.
On site First Exact can demonstrate how to run effective e-mail campaigns aimed at both customer acquisition and retention. We explain in detail how to plan and execute e-mail campaigns and show where e-mail marketing works and where it shouldn't be used.
Our training covers all aspects of e-mail marketing, including:
Planning effective integrated email campaigns.
Build an in-house list and select the best tools to manage it.
Ethical & legal constraints reflecting the latest changes, Opt in/out.
Design and write HTML/Text format e-mails for maximum response.
Getting through SPAM Filters.
Targeting, personalising,measuring and improving e-mail campaigns.
Integrating emerging technologies like blogs, RSS and mobile messaging.
First Exact will ensure that your e-mail marketing campaigns are check listed against the following:
Creative: design of the email, layout, colour and the copy
Relevance: does the offer meet the needs of the recipients?
Incentive: what's in it for the recipient?
Targeting / Timing: single message or tailored content, when?
Integration: creative and copy consistent with brand, reinforce other communications
Copy: structure, style and explanation of the offer
Attributes: of the email (subject line, from address, MULTIPART/MIME
Landing Page: page reached after clicking on links in the email