Email Marketing

FirstExact recognises that e-mail is a powerful communications tool, which can develop relationships with not only existing customers, but prospective business.

We can demonstrate how to run effective e-mail campaigns aimed at both customer acquisition and retention. We explain in detail how to plan and execute e-mail campaigns and show where e-mail marketing works and where it shouldn’t be used.

Our training covers all aspects of e-mail marketing, including:

Planning effective integrated email campaigns.
Build an in-house list and select the best tools to manage it.
Ethical & legal constraints reflecting the latest changes, Opt in/out.

Design and write HTML/Text format e-mails for maximum response.
Getting through SPAM Filters.
Targeting, personalising,measuring and improving e-mail campaigns.
Integrating emerging technologies like blogs, RSS and mobile messaging.