“First Exact designed and managed our affiliate program. In a short space of time we were being served £1,000s per month worth of qualified enquiries.” – James, financial sector client.
Affiliate marketing and lead generation generate more traffic and qualified leads for your website. This rapidly growing sector involves marketing your products or services on another site in exchange for a commission on each sale or action and is an incredibly efficient and targeted way of hitting the right customer group.
Affiliate marketing programs can vary from banner ads where you pay a commission for every click through, to direct selling of your product or service by a third party website. This kind of marketing gives you a high degree of control over which type of lead you pay and allows you to “piggy back” on the SEO and PPC efforts of other sites.
Rather than relying solely on your own site to generate business for you, by working with a number of affiliate sites you can cast your net wider - and by strategically targeting sector-specific sites you can be incredibly focused in your marketing, far more so than traditional advertising or marketing methods.
This allows you to reach potential customers or clients that are already interested in your product or service and want to know more - or with lead generation you can sit back and let highly convertible clients come straight to you.
Once your site generates enough traffic you could even become an affiliate yourself for out of criteria traffic: a good affiliate campaign can even pay for itself, or better still become an additional source of revenue.
First Exact work with you to analyse your industry and find the best affiliates for you. We then create a tailored commission programme based on your expectations of lead/conversion cost + implications of network costs/VAT, so both you and the affiliate win.
Once we have created your affiliate campaign for you, we can provide training so that you can manage all your affiliate marketing yourself once our contract has completed.
First Exact is also an affiliate , acting as a lead & traffic generator to many types of business.